In the novel about my life, words and images fell in love and made a family of diverse publications. Their brainchild came of age with creative content for platforms that cross between spoken, print, and digital. I love leveraging content against content with motion graphics and video clips and I tend to throw in positivity and as much fun as feasible. Here’s an example of a video (produced before my watch) that I leveraged for social with a creative edit.
Me In Sunny Carolina
This blog began as a relocation blog to house my resume and portfolio when we moved to South Carolina. I’ve come back to this platform over the years to update my successes and continuing goals.
Friday, September 8, 2023
Tuesday, June 13, 2023
Brand-spankin’ New Logo!
The TCNA testing laboratory is growing and business is emerging outside of the materials science arena. To reflect this growth and opportunity for new business, TCNA formed an internal team to explore a new lab change to help encompass more testing capabilities that those related to ceramic tile. The new name — International Product Assurance Laboratories — was announced in January and my design for the new branding was revealed at our largest trade show of the year, Coverings.
Tuesday, February 15, 2022
Throw Back
Cover illustration by Tim Davis. |
Facebook memories are fun, especially when work I've done has hit the national stage. When working for Science, air time happened almost every week with the journal's significant scientific advancements making the newscasts. At Highlights, the on-air references were typically a good-hearted jab at the innocence of the publication. Glee, The Jon Stewart Show, The Late Show With Stephen Colbert, to name a few, were shows that featured Highlights issues I designed and art directed.
Sunday, January 2, 2022
How I Created a 1M Pinterest Pin and Why You Shouldn’t Care
UPDATE 2/15/22: Pin is now over 1.5 million and the exposure significantly brought up reach and engagement on our other most popular pins (which have nothing to do with elves)!
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Don’t misunderstand, I absolutely bought champagne when we crossed one million. I sent texts with multiple exclamation marks. I interrupted people’s Sunday afternoon with excited phone calls.
Thursday, August 19, 2021
Secret Passion
Perhaps in another life I would have been a movie director? Hardly, but I love the process of filming and editing video for short clips of information. Sometimes the videos are meant to help build community and sometimes they are meant for instruction and technical information. Either way, if you see me with my camera, get ready for your close-up.
This video is used to help customers of a specific floor test understand how the results of the test are determined.
This video instructs remote users of the equipment how to use it properly to achieve accurate test results.
Face-to-Face
After TCNA’s 2020 trade show, Coverings, was cancelled due to COVID-19, and Coverings 2021 was postponed from March to July 2021, it was exciting to gather face-to-face (masked) in Orlando for a much-anticipated first step back to “normal.” Collateral designs that had been sitting on my shelf for a year + were dusted off and updated. I still get goosebumps when opening a box of freshly-printed materials from the printer!
Why Tile Gatefold Brochure
Lab Services Gatefold Brochure
Monday, September 30, 2019
Giving Back
- My first volunteer gig was shelving books at my middle school library (just to be around the books) and I discovered how much I enjoy doing a task that is desperately needed.
- Volunteering is a great way to meet people.
- Many volunteer assignments can be physical and so I get a great workout at the same time.
Project Host soup kitchen volunteering - I learn something new with each experience. I’ve learned about nutrition, music, and sports, how to select wine, fold fancy napkins, write grants, make bruschetta, pull a draft beer, call bingo, plant a garden, paint (a wall), put up a tent, stack pumpkins, organize a silent auction, lots of doggie care, and, of course, the Dewey Decimal System.
- I’m passionate about missions I believe in.
I had fun creating signage for this event, “Hot Dog!” |
I created paw print stickers that we used to lay a path through the showroom to the puppies. Each sticker had a playful puppy pun. |
The courtyard was undoubtably the most popular exhibit of nine total miles of international tile and stone displays. |
The Spice of Life
Monday, September 23, 2019
Women in Tile
Oh, my, the horrors
I was asked to collaborate for a podcast interview with a good friend and illustrator, Tim Davis, about the role of illustrations in literacy. The Afterword podcast is excellent. Listening to myself is akin to swimming in the ocean and hearing the Jaws music score. I had no idea I speak so slowly but I suppose that’s a result of being raised in the South, plus an effort to be mindful of my words.
It’s the little things . . .
Pretty Pinterest
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Focused Editing
is simply one directive, to make the text as clearly understood as possible.
Below is a screenshot of some text I edited this week. I've blurred the image to protect the identity of this text but what you can see are my additions and edits in the name of clarity. My first edit is pink and my second review is green, blue text is a link, and black text is the original content.
While not much of the original content remains (and my green edits are proof that I even correct myself), the original content lays the critical foundation for the article. Just because I may edit heavily is no reflection on the value of the first draft. I love the process of editing that makes the content better and that would not be possible without the initial work.
Thursday, September 19, 2019
Lexophile With Tile
Friday, March 23, 2018
Sunday, January 21, 2018
Grant writing presentation
This was fun. I've been writing grants for about 12 years. In the last six years I've written grants as part of my job and it's been at a very fast pace. I've written hundreds of grants (one day I'm going to try to count them). I realize most people write a few a year for their organization. If you are a full-time grant writer, you may get close to 75-ish a year. My record was 19 grants in one month. That left scars. Surprisingly, we got a number of those grants but I wouldn't recommend it. My little bit of advice is that whether you've written one grant or 10 or 100 grants, you learn something new with each opportunity. Create a structure so that you apply your lessons to the next grant . . . and the next. We are all doing good work. The key to getting a grant award is to tell your story well enough that your funder knows your story as well as you do, and it's a story they care about.
Saturday, January 13, 2018
What's my weakness?
I've been exploring my strengths and weaknesses and I made a revealing discovery about myself. Read more in my LinkedIn article by Cynthia Faber Smith. It surprised me, too.
Tuesday, January 9, 2018
A little extra
This image was a high-performing post on Legacy's social media. The post had simple information about a regular school schedule after a snow day. The image has a bit of humor, reflects our Legacy Lions positivity, and is branded. It took me about 10 minutes to create this and the extra effort was well worth the engagement return.
Sunday, January 7, 2018
My kids
Thursday, January 4, 2018
Hidden Gems
Somewhere, in some doctor or dentist office, sometime in your past, you may have enjoyed finding hidden pictures in a Highlights magazine. Creating those illustrations are more difficult than you might think. One of Highlights’ long-time illustrators happens to live in Travelers Rest and we got together in 2014 to teach a Hidden Pictures workshop. The benefits of that workshop are now employing freelance illustrators in the Upstate. Two of our “students” received the highest Hidden Pictures honor by having their work in the 2018 Highlights calendar!
Thursday, December 21, 2017
Rockin' Around
Wednesday, December 6, 2017
T(W)hat's Creative?
The image above is a photograph by Felice Frankel, one of the most creative people I have ever had the pleasure of working with. This is a photograph of peppers cooking in a pan with the cover on. Felice is known for envisioning science—showing us the beauty of fractals, microstructures, and our own human cells. In her bio she states her goal is to "encourage researchers to develop creative ways to visually communicate their work and to teach the next generation of scientists and engineers about the power of visual communication –– both to colleagues and to those outside the research community. I want the world to love science as I do."
Do I think Felice is creative because I would have never thought to take this photograph? Yes, I think that's what sparks us to say something is creative—we didn't think of it first.
So, how do we get beyond our own initial thoughts so that we can dip into our own creativity?
Rod Ebright once gave me 50 (or so) exercises to unlock creativity. Matt "PASH" Pashkow's book, Inspirability, ventures into the creative worlds of 40 top designers to ask them how they manage to be creative. Rod gave me some specific tools I have used reliably for over a decade (thanks!). PASH's interviews proved to me that talent doesn't always equal creativity and (for sure) it's not easy for anyone. But, I'll come back to Felice. I believe she really has the answer: creativity comes from intentionality and love.
I've art directed thousands of illustrations. When I didn't make a good match of artist to assignment, the work was usually late and mediocre. When an assignment synched with their style and medium, the work was joyful, quick, and with little editorial correction. Their creativity came from a love of the assignment. It was exhilarating to witness an illustrator hit their stride, act with freedom to create, see the challenges as fun, and intentionally invest themselves in a rewarding result. To do my job well as an art director, I have to figure out this love-match for every assignment or else figure out how to make the most of my misguided judgement.
Despite intention and love, we can also get stuck via a crisis of conviction or confidence. This is when we think we are not creative, when we've lost our mojo. I've talked enough illustrators (and myself) off the ledge over the years to have compiled eight suggestions from Rod and PASH and Felice that seem to help:
- Turn it upside down, on it's ear, look at it in the mirror, read it backwards.
- Look behind you—the sunset may not be as interesting as the sunset reflected in the windows of a beautiful barn.
- Inspire yourself by going to a museum or a library or just go shopping and open your eyes.
- Take a bath. A long hot bath or shower works wonders for me. When something is especially challenging, I rate it not in stars but in showers—"That was a two shower solution." This also means I've likely slept on it. Fresh eyes can be very powerful, either your own or through a colleague's review. (I always have a colleague review my work.)
- Take a bath. This kind of bath is a long walk in nature, literally called Forest Bathing. It's the best kind of meditation/mindfulness for me and it's amazing how the exercise coupled with nature activates the little grey cells.
- Don't ever cop out by saying, "there's no need to reinvent the wheel." In this age of sharing, give others their due, build yourself through known expertise, and form alliances that make you both stronger. You cannot literally copy someone's work and successfully apply it to your circumstances anyway . . . you'll have to put your own air in the tire at the very least.
- You don't know what you don't know. Do your research; it's often inspiring.
- Develop a reputation for creating concepts that work, not for doing what you want. Keep your opinions to yourself so that you are known for your expertise. If you can approach a problem objectively, your mind is open to solutions beyond yourself.
Thursday, November 16, 2017
Smoke and mirrors
Sunday, November 5, 2017
My Social Media Wedding (Strategy)
Social Media is a powerful communications tool. However, it requires engagement. Success is often measured by likes and shares but even more powerful is mentions. A healthy social media program engages and builds relationships with followers. In effect, followers lead you to—and help you build— meaningful content.
- Be authentic.
- Celebrate, be grateful, and always be positive.
- Reciprocate to followers when they comment.
- Be immediately responsive to questions and direct messages with answers.
- It takes 24/7 monitoring to make your social media a safe place for comments.
- Become a trusted resource for clear, accurate information. Consider yourself a reporter and abide by reporting ethics, ie. don't report anything unless it can be confirmed, be nice, and don't take sides.
- Make every post specific to your audience, ie. your Veterans Day message should highlight veterans from your organization, not just be a generic Veterans Day post.
- Brand flyers with your logo so followers can print and share.
- Resist using social media as just a bulletin board.
- Use video, photographs, gifs.
- Create some infrastructure to support you—key individuals you can rely on to answer texts promptly so that you can reply to a worried parent and a rich pocket of contacts who will keep you in the loop about information your audience needs.
- Shout out and mention organizations and people who support you and especially those you want to support you in the future.
- Set Google alerts for relevant topics.
- Program your phone to alert you for activity on posts.
- Use Hootsuite (or similar) to manage multiple platform posts.
- Use Asana (or similar) to manage your strategy and delegate tasks, if needed. Yes, there's a strategy to it so use that strategy for it's best purpose—Twitter and Facebook posts are not the same. Your audience peaks at 4 pm...post at 3:55 pm. You have the most engagement with photos of adorable children. Your following businesses actually follow you...mention them, thank them, comment on their posts.
- Review analytics to make sure you are posting content your audience cares about.