Tuesday, October 11, 2011

I've tried to find the right words to express this for years!

Because I have design experience and writing experience and editing experience, I've always been more involved in my designs than just making it pretty. The elements must make sense to me as I put the pieces of the editorial puzzle together. I do this with my audience utmost in my mind. For Highlights, I want to make sure kids will be interested in the content and have fun while they are learning. So, my work runs first through my audience "filter" and then my mission "filter" to make sure the content fulfills the goals of the publication. I contribute conceptually and editorially to make the content work.

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