The Converse Diversity Club held their 3rd annual Love-In, a day to celebrate acceptance at all levels. This year, they showed the film Bully and sponsored a campus discussion. They wanted to give all the students who came to the film a t-shirt. They decided this just before term break and needed the shirts produced in one week. I created the design in a morning, a positive play off the film's tenet "stand against bullying."
When Converse was advised to alter their affordability message, the admissions department wanted to get a financial guide in the hands of accepted students right away. I was asked to produce a brochure PDQ. The design I developed is half the size of our recruitment brochures (an effort to keep the branding and allow the piece to stand out from other communications but minimize the impression that the process is overwhelming). Because the brochure was produced in one day, I didn't have time to arrange a photo shoot. I bought a royalty free image and in order to make the image look uniquely Converse, I used Photoshop to place the Converse Viewbook on the desk in the image.
A College campus produces many events. Publicity for these events usually has to happen PDQ and at little to no cost. I produced this poster in less than an hour by using a purchased border graphic, photos from the speaker, and a Creative Commons photo of Susan Smith. The photo was a simple mug shot but it worked with the graphic subject matter. I also used a manipulated free typewriter font to reflect the news sensationalism of the subject.
Another PDQ is the 48-page reunion memory book (see older post from 3/25/13). I designed the book and cover in one day. While the body of the book was being proofed on the second day, I researched trivia and alumnae interviews to augment the book. Blurb books only take 7–10 days to print and ship...pretty darn close to magic.
